Then there are those with opposing viewpoints that grade inflation is nonexistent.Â As Kohn (2002) states, "Even where grades are higher now as compared with then, that does not constitute proof that they are inflated. The burden rests with critics to demonstrate that those higher grades are undeserved, and one can cite any number of alternative explanations. Maybe students are turning in better assignments. Maybe instructors used to be too stingy with their marks and have become more reasonable. Maybe the concept of assessment itself has evolved, so that today it is more a means for allowing students to demonstrate what they know rather than for sorting them or "catching them out" (p. B8).My rebuttal is that over the years attitudes have changed not only of the students, the professors and the institutions. Institutions are not just interested in being the best in providing education, they are not interested in the education business, they are interested in the business of education. Simply put how to make the most money. Professors are interested in keeping their jobs by keeping institutions happy with them. If they give poor grades institutions will think that their teaching ability is poor and students, since they are paying for their education, feel entitled to get good grades or they may give their instructor an unfavorable evaluation.