即使它不会产生负面影响，积极的影响总是存在的。网络精品可以提升品牌知名度、品牌价值、品牌定位，进而带来品牌资产。忠诚的客户、新客户或有天赋的人会被这个新产品和公司所吸引，从而提高公司的声誉。在线精品提供了非常昂贵的礼物会妨碍正常类的达到他们想尝试商店的产品相对便宜的价格进而创造品牌意识,创造了更多的品牌价值和立场本身在市场上导致了品牌资产。事实上，它的费雷罗价值创新新战略似乎来自于与巧克力品牌红海的竞争，包括与吉百利(Cadbury)、雀巢(nestles)或玛氏(mars)的激烈竞争。因此，它的目标是为客户和公司创造价值的重大飞跃，这些客户和公司将使其竞争对手感到过时，从而创造一个竞争激烈的市场，对商店和超市的其他产品产生积极影响，以提振自己。由于澳大利亚是一个非常时髦的城市，到处都是文人墨客，文化多元化，对西方文化有一定的了解，所以开设网上精品商店的想法对这家瞄准利基市场的公司来说是一个突破。通过以上讨论，可以看出，网络精品不会对其他业务板块产生任何负面影响，因为网络精品和实体店产品的分销渠道不同，都关注不同的消费者需求。商店的产品侧重于一个人的日常需求，在哪里作为网上精品的特殊需要，如礼品。积极地为所有产品创造品牌知名度。
加拿大电子商务论文代写:网络品牌意识
Even though it will not impact negatively the positive impact is always there. Online boutique can boost up the Brand awareness, Brand value, Brand positioning which in turn leads to brand equity.Loyal customers, new customers or the people who are gifted will get attracted to this new product and the company which in turn increases company’s reputation. As online boutique offers the gift hampers which are very expensive to the reach of normal class they would like to try the products available in stores for relatively cheaper price which in turn creates brand awareness, creates more brand value and positions itself in the market which leads to brand equity. In fact it looks like its ferrero’s new strategy of value innovation to come out of competition of chocolate brands red oceans which includes fierce competition with Cadbury, nestles or mars. So it’s aiming to create significant leap in value for customers as well as company who will make its competitors feel obsolete to create a contested market place with positive impacts on the other products in stores and supermarket to boost up.As Australia is a very posh, urban, full of literates, diversified and aware of western culture the idea of opening online boutique was breakthrough for the company that targets the niche market. Through the discussion above it is implied that the online boutique will not have any negative impact on the other business segments as the distribution channels for online boutique and stores products are different and both focus on different needs of consumers. Store products focus on daily needs of a person where as online boutique on special needs like gift items. Positively it creates brand awareness for all products.
