The motivation behind this part is to clarify the mental underpinnings of the obvious utilization from the viewpoint of dread administration hypothesis. Our fundamental proposal is that prominent utilization is an immediate consequence of the extraordinary human consciousness of mortality and the quest for self-esteem and passing amazing quality that this mindfulness causes. In spite of the fact that it is anything but difficult to study contemporary American cases of avarice and indulgence, given the long and broad mankind's history of unwarranted utilization, we can't credit it to the impact of present-day private enterprise or corporate culture; rather, it is a result of essential all inclusive needs. Without a doubt, we contend that if contemporary people are all the more extremely inefficient, it is fundamentally as a result of present day innovation instead of due to any new social or mental improvements. We exhibit authentic and observational confirmation in support of our dread administration clarification of consumerism. At last, we consider what may be done to encourage "life-maintaining utilization," stripped of the harmful, psychopathological craving for endless measures of pointless stuff that undermines human bliss and debilitates the very presence of the human species by contaminating and exhausting the regular assets whereupon our survival, at last, depends on.