成功的定位标准必须包括四个c的定位，如明确的市场定位和差异化优势。上面的定位声明清楚地表明，Solahart是一个先锋和创新者的品牌，归功于他们在太阳能热水器产品线中的专业和声誉。Solahart的创新可以帮助家庭减少水电费和对燃气或电热水器的依赖。在向消费者传递信息时必须保持一致性，包括定位语句。Solahart是一个真正的创新品牌，是太阳能热水器的第一家制造商。它还获得了澳大利亚政府颁发的出口贡献奖和企业奖。消费者对Solahart信誉的认知也很重要。该公司为70多个国家的数千户家庭提供服务的55年经验，帮助建立了其品牌声誉，消费者对该品牌的信任源于他们所做的一切。Solahart还具有竞争力，其差异化优势超过了竞争对手。Solahart为其用户提供延长保修期，并为其消费者提供优良的售后服务，以确保他们的买方政策。为了提高竞争力，Solahart可以进一步开发他们的产品线来提高性能，或者提供更多的功能，甚至提高外观，从而引领行业的一种新的生活方式。
加拿大市场学论文代写：品牌的信任
Successful criteria for positioning must include the four Cs of positioning such as Clarity in terms of market targeting and differential advantages. The positioning statement above clearly states that Solahart is a pioneer and innovator brand, giving credit to their professionalism and reputation in the product line of solar water heaters (Haig, M 2007). Solahart’s innovation could help households to cut both their utility bills and dependency on gas or electric based heater for hot water.There must be Consistency in conveying the message to consumers, including the positioning statement. Solahart is truly an innovator brand, being the first manufacture of solar water heating. It has also been recognized officially by the Australian Government with Export Dedication and Enterprise Awards. Consumer perception of Solahart’s Credibility is also important. The company’s 55-year experience in supplying thousands of households across 70 has helped build up its brand reputation, where consumers trust the brand in what they are doing.Solahart also has Competitiveness where the company’s differential advantages surpass its competitors. Solahart provides extended warranties to their users and provide excellent after-service to their consumers to insure their buyer policy. To increase competitiveness, Solahart could further develop their line to enhance performance or providing more functions and even enhancing appearance to lead to a new fashion of life style in the industry.
