关于阿尔都塞的质询概念，我认为自己作为一个苹果消费者处于一个主体的位置。四年前我买了第一部手机，碰巧是三星的型号。我用了将近一年，然后换了苹果。事实上，自从我换了三星之后，我似乎再也不会回到三星或其他品牌了。不仅仅是我，甚至我的家人都有苹果的产品，从iphone到Apple Tv。现在真正的问题是，我怎么才能成为苹果的消费者呢?在我看来，苹果是这里的ISA，因为它作为一个实体，拥有一些权威和权力。每年，苹果都会推出拥有奢华功能的新款iPhone。例如，苹果公司建议我们记录指纹来解锁iPhone，而不是设置密码锁。不仅如此，iphone还安装了一个健康应用程序，可以跟踪你的所有数据。由于苹果用户一直随身携带iphone或Apple watch，这款应用程序可谓是一大福音。它记录了你每天走的步数和爬的楼梯。您还可以输入特定的数据，比如您的营养和睡眠分析。现在，当我们享受这些特权时，我们没有意识到苹果已经把我们带入了一套特定的期望，这使得我们接受了这种特定的方式，即我们所有的信息都是数字化存储的。换句话说，苹果在试探我们，让我们把个人信息交给他们。最近，苹果公司在承认降低6和6s等老款iphone的速度后，遭到了强烈反对。我认为，这种策略是迫使我们购买新版本iPhone的另一种方式。就像我之前提到的，我很难切换到另一个品牌，因为我已经习惯了iPhone的界面。所以，这促使我购买了最新的型号，这样它就可以再使用4-5年。
In relation to Althusser’s idea of interpellation, I consider myself in a subject position as an Apple consumer. I got my first ever phone four years ago and it happened to be a Samsung model. I used it for almost a year and then switched to Apple. Ever since I switched, I can never seem to go back to Samsung or any brand as a matter of fact. It’s not just me but even my family has the Apple products from iPhones to the Apple Tv. Now the real question is, how am I interpellated into being an Apple consumer? In my opinion, Apple is the ISA here as it acts as an entity that holds some authority and power. Every year, Apple launches newer versions of the iPhone with extravagant features. For example, Apple suggests that we record our fingerprint in order to unlock our iPhone instead of putting a passcode lock. Not only that, iPhones have a health app installed that keeps track of all your data. Since Apple users have their iPhones or Apple watches with them all the time, the app serves as boon. It records the number of steps you’ve taken and flights of stairs you’ve climbed per day. You can also enter specific data such as your nutrition and sleep analysis. Now as we enjoy such privileges, we don’t realize that Apple has interpellated us into a certain set of expectations which has caused us to accept this specific approach that all our information is stored digitally. In other words, Apple interpellates us into trusting them with our personal information. Recently, Apple was receiving backlash after admitting to slow down older models of the iphone such as the 6 and 6s. This strategy, I believe, was another way into compelling us to buy newer versions of the iPhone. Like I mentioned before, it is hard for me to switch to another brand as I am used to the iPhone interface. So, this interpellates me into buying the latest model so that it could last for another 4-5 years.
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