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怎样写essay The chosen multinational company

这个项目所选择的跨国公司是英国超市集团,它是一个非常著名的英国超市集团,在许多海外国家建立了许多商店和仓库。

在过去的几年中,除了它的英国商店,在北亚美利加洲开设了商店,几个亚洲国家以及一些在欧洲中部国家。本文还将讨论面临的问题,并提出了一个新的出口市场的考虑,并支持选择的选择的原因。我们也会考虑与他们的计划相一致的环境和经济问题,或对他们的计划有补充的影响。

Executive Summary

From the choice provided by Brief 304098, the chosen multinational company is Tesco PLC.

Tesco PLC has developed from a UK national grocery retailer into a multinational operation, with investments in stores in Asia (814), central Europe (746 including Ireland) and more recently in the USA (53). The UK still remains their largest enterprise with 2,115 stores and over 280,000 people employed. In total there are over 440,000 people employed world-wide.

Total group sales for fiscal year 2008 were approximately £51,770 million, including £11,800 million from none-food product lines, which illustrates the achievements made in expanding the business beyond their earlier traditional food product line. Group pre-tax profit was £2,803 million for 2008, compared with £2,653 million for 2007, producing a 5.7% increase.

The group is paying attention to environmental conditions going forward, and providing the investment to support this, with the ‘Fresh & Easy’ project an example of their commitment in this direction.

We considered potential new countries that Tesco could consider for future international growth, and Australia has been chosen as a theoretical target, the main reasons being that it is an English speaking country with a western style culture. We also recognised there would of course be competitors to Tesco, traditional national traders in place for many years, offering a similar business model. Three companies were given as competitive examples, viz. Coles Stores, Woolworths and the Franklin Group.

The Report also covers an evaluation as to whether Tesco’s strategies will be adequate to sustain their competitive positioning in the long term, and from the areas evaluated it is fair to suggest that from their record of non-food product expansion into so many different areas they will achieve this objective. Examples of non-food services already in place are; financial services, telecom, fuel retailing, clothing, furniture and more recently legal services, where they seem to be setting a trend, as reporters refer to the 2006 Government Bill introducing relaxation from the traditionally restricted legal services as ‘Tesco law’.

1. Introduction

The chosen multinational company for this project is Tesco PLC, which is a very well known British supermarket group that has set up a number of stores and depots in many overseas countries.

During past years in addition to its UK stores Tesco has opened stores in North America, several Asian countries along with a number in central European countries. This paper will also discuss the issues facing Tesco and suggest a new export market for consideration, and supporting the choice with reasons for the selection. We will also consider the environmental and economical issues it faces that may be coincident with, or having a supplementary impact on their plans.

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