爱尔兰Arann的主要竞争对手包括来自所有主要的航空网络和航空公司等城市料斗、英国航空公司、LCC等简单的飞机,瑞安航空和特许航空公司如Brtiannia,君主,Excel航空公司。航空业竞争的世界各地,Aer Arann面临着类似的竞争对手从飞机的苏格兰地区航空公司与英国航空公司最近做了一个系列。在这个领域,瑞安航空公司完整的竞争优势,其重点是万能的成本。瑞安航空,欧洲领先的低成本公司现在经营的标准化新波音737喷气式飞机也提供大容量和减少维护和培训成本,Aer Arann主要目标是休闲和商务旅行者。
Marketing oriented company not only monitor and seek to understand their customer and also research and analysis their competitor and create a competitive advantage and competitive strategy. In this case, Aer Arann now is a European reigned airline company providing a domestic-based shuttle service between regions and the feeder service is from the region into UK and France. The company is focus on servicing two major customer groups: leisure and business passengers .so we can define Aer Arann as a regional and high cost airline corporation.( David Jobber, 2007)
The major competitors of Aer Arann include airlines from all major networks and airlines such as city hopper, british airways, LCC such as Easy jet, Ryan Air and charter airlines such as Brtiannia , Monarch, Excel Airways. There competitions for airline industry all over the world, Aer Arann faces similar competitors from loganair a Scottish regional airline which in recently made a franchise with british airways. In this field, Ryanair has complete competitive advantage, which focuses on keeping the cost to magnum. Ryanair, the Europe's leading low cost company is now operated by standardized fleet new Boeing 737 jet aircraft which provide large capacities and also minimize the maintenance and training cost, Aer Arann main target is leisure and business travellers.