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渥太华论文大学论文代写:玛莎百货

渥太华论文大学论文代写:玛莎百货

当中产阶级的崛起,人们开始想要的产品,将给他们的稳定和阶级的光环,从而为商店的基础。除此之外,公共交通促成了这一现象,让客户遍布城市聚集,引领大众商店的发展。铁路连接的城市和城镇,这有助于制造商运送大量的商品,也有利于获得居住在郊区的居民的访问。

零售商店已成为我们日常购物和商品的重要组成部分。大量的消费品正通过这些超市和商店销售,使得零售商店成为市场经济的重要组成部分。随着越来越重要,最近这个行业也变得非常有竞争力。由于这个行业是重要的与销售相关的消费者,它是强制性的,有一个更好的印象,在客户的心目中的品牌价值的一个特定的商店。

像任何其他的商业实体一样,这些商店也有品牌价值,跨国经营和巨大的投资和其他相关的不同的策略。这些策略往往集中在了解消费者的决策过程。在一定的偏好的基础上,消费者选择一个特定的超市,这些策略的理解是制定新的营销计划和评估现有的营销政策的重要(泰勒和霍撒克,2009,p. 8)。

为了管理和营销研究的目的,在这些策略上给予了很大的关注。已经有一些研究,以确定影响消费者的决策过程中,而选择一个特定的超市或零售店的重要方面。特别参考零售商店的消费者决策的研究问题是比较复杂的,因为它是基于不同的因素,包括比较购物,品牌,类型的商品和服务,位置和现代服务,如订单或网上采购。年龄、性别、价格、市场营销、便利等因素也影响消费者的决策。这些因素是非常复杂的,当涉及到超市和零售商店的购物者的分析。随着零售店的多样化和扩大领域的不断扩大,许多其他因素也涉及到专业化的服务、支付方式等。而定价仍然是零售营销策略制定的主要因素,它在很大程度上影响消费者的决策。个人的出口在这方面起着重要的作用。作为成本最低的存储选择的消费者,商店的购物决定一个产品在不同的商店取决于整个市场的相对价格(如钟,何和唐,1998;钟,Bucklin,和sismiero,2000)。

这项研究的重点是如何将消费者做出选择相对有效的零售方案;为相关决策的关键变量;选择标记和斯宾塞的因素是什么。消费者偏好的主要因素识别的目标将是基于理论背景,也将支持这样的消费者的初级调查和收集的数据的实证分析。

渥太华论文大学论文代写:玛莎百货

When the middle class rose, people started wanting products that will give them the aura of stability and class, thus a foundation for stores. Apart from this, the public transportation contributed to the phenomenon, allowing clients spread all over the city to gather, leading to the development of universal stores. The railroads connected cities and towns, which helped manufacturers to ship large quantities of merchandise, and also facilitating access to the residents who were living on the outskirts.

A retail store has become an important part for our daily shopping and merchandise. Large parts of consumer goods are being marketed through these supermarkets and stores, making retail stores an important segment of market economy. With increasing importance, recently this industry has also become very competitive. Since this industry is importantly associated with sale to consumer, it is mandatory to have a better impression in customers’ mind about the brand value of a particular store.

Like any other business entities, these stores too have brand-value, multinational operations and huge investments and other related different strategies. These strategies often focused to understand the decision making process of consumer. On the basis of certain preferences, a consumer choose a particular supermarket, understanding of these strategies are important for formulating new marketing plans and assessment of existing marketing policy (Taylor and Houthakker, 2009, p. 8).

For the purpose of management and marketing studies, much attention was given on these strategies. There have been several researches to identify important aspects which affect the consumer decision-making process while selection of a particular supermarket or retail store. The research problem of consumer decisions in special reference to retail store is more complex as it is based on different factors including comparison shopping, branding, types of goods and services, location and modern service like order on call or internet purchasing. The factors like age and gender, price, marketing, convenience etc. also affect the consumer decisions. These factors are very complex when it comes to the analysis of the shoppers of supermarket and retail stores. With the growing diversification of retail stores and their expanding domain, many other factors are also involved like specialized services, mode of payment etc. While pricing remain the major factor for the formulation of retail marketing strategy and it largely affects the consumer decision. The individual outlet plays important role in this respect. As consumer choose for the least cost store, the store-level shopping decisions regarding a product depend on the relative price of entire market at different stores (e.g., Bell, Ho and Tang, 1998; Bell, Bucklin, and Sismiero, 2000).

This study is focused on the question of how consumers will make choices relative to available retail alternatives; which are the key variables for the making of related decision; what are the factors for choosing Marks and Spencer. The objective of the identification of main factors in consumer preference will be based on the theoretical background and will also be supported by primary survey of such consumer and empirical analysis of collected data.

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