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多伦多大学代写论文:福特汽车的战略经营管理

多伦多大学代写论文:福特汽车的战略经营管理

使用福特汽车作为一个案例研究,我们将解释其丰富的竞争地位已被威胁,作为国际竞争的结果,它使用的战略选择,以开始其竞争力。福特的愿景是成为世界领先的汽车产品和服务的消费品公司。他们是一个有着自豪的遗产的全球家庭,致力于为世界各地的人们提供个人流动性。

作为世界上第二大汽车公司,福特汽车公司代表了一个1640亿美元的跨国商业帝国。福特汽车公司作为一家汽车制造商,它还经营着福特信贷,它产生超过30亿美元的收入,并拥有赫兹公司,是世界上最大的汽车租赁公司。该公司生产的汽车的名字,福特、Lincoln、水星、捷豹、沃尔沃、路虎、Aston Martin。福特也保持对马自达汽车公司的控制感兴趣。福特的财务稳定性,动摇了新千年的早期,由于销售放缓,质量问题和丑闻凡世通轮胎。

亨利福特,福特汽车公司的创始人,出生在Dearborn附近,密歇根的一个农场,在1863。他有一个人才工程,他所追求的是儿时的爱好,但直到1890,他开始为底特律爱迪生公司的雇员他的工程事业。在业余时间,福特构建实验汽油发动机和1892完成了他的第一个汽油车。不满车的重量,他把它卖了1896资助一个新的汽车的建设。福特在电力公司的上司觉得他的业余爱好使他分心,从他经常的职业,尽管他晋升为总工程师,他被迫退出在1899。

随后不久,福特在私人投资者的资金支持下,成立了底特律汽车公司。他后来退出了合资企业,与业务伙伴的数量和价格的汽车产生分歧后,将产生。福特提出了一种商业策略,它将每辆车的利润率降低了更大的生产量。通过这种方式,他希望获得更大的市场份额和保持盈利能力。

在底特律的一个小棚子的独立,Henry Ford开发了二四缸,80马力的赛车,称为999和箭头。这些汽车赢得了几场比赛,并帮助创造了一个新的市场,福特汽车。随着28000美元的资本从朋友和邻居Henry Ford提出,建立在june16新开店,1903。在这个设施,改装车厂在麦克大道在底特律,福特汽车公司开始生产一二缸,八马力的设计称为模型A公司生产的这1708个模型在运营的第一年。改装车厂的设施,在麦克大道在底特律,福特汽车公司开始生产一二缸,八马力的设计称为模型A公司生产的这1708个模型在运营的第一年。

多伦多大学代写论文:福特汽车的战略经营管理

Using Ford Motors as a case study, we will explain how its rich competitive position have been threaten as a result of international competition and the strategic options it used to embark upon its competencies. Ford vision is to become the world’s leading consumer company for automotive products and services. They are a global family with a proud heritage passionately committed to providing personal mobility for people around the world.

As the second-largest automobile company in the world, Ford Motor Company represents a $164 billion multinational business empire. Known primarily as a manufacturer of automobiles, Ford also operates Ford Credit, which generates more than $3 billion in income, and owns The Hertz Corporation, the largest automobile rental company in the world. The company manufactures vehicles under the names Ford, Lincoln, Mercury, Jaguar, Volvo, Land Rover, and Aston Martin. Ford also maintains controlling interest in Mazda Motor Corporation. Ford’s financial stability was shaken in early years of the new millennium as a result of slowing sales, quality issues, and a debacle involving Firestone tires.

Henry Ford, the founder of the Ford Motor Company, was born on a farm near Dearborn, Michigan, in 1863. He had a talent for engineering, which he pursued as a hobby from boyhood, but it was not until 1890 that he commenced his engineering career as an employee of the Detroit Edison Company. In his spare time, Ford constructed experimental gasoline engines and in 1892 completed his first gasoline buggy. Dissatisfied with the buggy’s weight, he sold it in 1896 to help fund the construction of a new car. Ford’s superiors at the electric company felt his hobby distracted him from his regular occupation and, despite his promotion to chief engineer, he was forced to quit in 1899.

Shortly afterwards, with financial backing from private investors, Ford established the Detroit Automobile Company. He later withdrew from the venture after a disagreement with business associates over the numbers and prices of cars to be produced. Ford advocated a business strategy which combined a lower profit margin on each car with greater production volumes. In this way, he hoped to gain a larger market share and maintain profitability.

Independently in a small shed in Detroit, Henry Ford developed two four-cylinder, 80-horsepower race cars, called the 999 and the Arrow. These cars won several races and helped to create a new market for Ford automobiles. With $28,000 of capital raised from friends and neighbors, Henry Ford established a new shop on June16, 1903. In this facility, a converted wagon factory on Mack Avenue in Detroit, the Ford Motor Company began production of a two-cylinder, eight-horsepower design called the Model A. The company produced 1,708 of these models in the first year of operation. Facility, a converted wagon factory on Mack Avenue in Detroit, the Ford Motor Company began production of a two-cylinder, eight-horsepower design called the Model A. The company produced 1,708 of these models in the first year of operation.

 

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