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Alienation can be observed on both sides of the spectrum, whether we’re looking at the top executives or the laborers of Disney. In this quote from The Holy Family, Marx says that the bourgeoisie and proletarians are equally alienated, but experience their alienation in different ways. “The propertied class and the class of the proletariat present the same human self-estrangement. But the former class feels at ease and strengthened in this self-estrangement, it recognizes estrangement as its own power and has in it the semblance of a human existence. The class of the proletariat feels annihilated in estrangement; it sees in it its own powerlessness and the reality of an inhuman existence” (Engels & Marx, 1845). This may be seen that as the Disney executives are alienated, they feel strengthened by this with their own power, whereas the Disney laborers feel their alienation as a form of powerlessness.


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