The concept of product is not limited or physical objects. Anything capable of satisfying a need can be called a product. More broadly defined products include experiences, persons, places, organizations, information, and ideas. Marriott vacation club international, Marriott’s time share resort division, focuses on creating customer experiences. Customers remember vacation experiences. Marriot differentiates itself by creating guest experiences. For example a water rafting trip for its Utah property. Marriott uses the resources of the destination to create guest experiences the guest member for lifetime.
Thus the product includes much more than physical goods or services. Consumers decide which events to experience, which tourist destinations to visit, which hotels to stay in, which restaurant to patronize. People have almost unlimited wants, but limited resources .they choose products that produce the satisfaction for their money .human wants that are backed by buying power, wants become demands.