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Marketing Essay 代写: 丰田案例研究

Marketing Essay 代写: 丰田案例研究

丰田是一个世界知名的名字,一个品牌在汽车行业中占据主导地位,而在日本的跨国公司。该公司是由喜一郎丰田最终在1937作为一个分拆父亲的公司丰田产业创造的汽车。经过一番起伏,丰田开始在世界各地推广其业务,特别是在70年代初生产小型轿车,在美国和欧洲流行,在汽车行业建立了它的霸主地位,因为它提供了合理的价格。在1982,丰田汽车公司和丰田汽车销售在一个单一的公司合并成丰田汽车公司。根据年度报告2010,随着严重的商业气候,车辆被出售约7237000个单位,提高收入1兆6900亿日元。在第二十一世纪,除了生产车辆丰田运行了一些非汽车业务,如采购和租赁车辆的金融服务,物业发展,基于Web的车辆信息网络,海洋和航空航天企业。它在所有的日本证券交易所以及纽约和伦敦证券交易所上市。

虽然丰田仍然是世界上最大的汽车制造商之一,像其他组织一样,它仍然是关键的业务挑战。这可能会导致丰田生产系统和地球宪章的发展,这将有助于解决战略问题和丰田重建的基础。丰田生产系统的应用需要一个令人难以置信的详细的规划和控制。随着这个系统的发展,消费者可以识别丰田在他们的产品中提供的可靠性的身份。通过应用丰田生产系统在行动中,建议丰田应该建立与客户的关系,以满足客户的需求,促进丰田产品。这将减少其他竞争对手提供的需求和销售。丰田地球宪章的发展是为了帮助减少环境影响。使用这种模式,有两个优势,社会可能出现,增加销售和减少环境污染。结果是高于预期在5月丰田,但像现在一样有利可图,丰田必须保持专注于混合动力市场部门,以满足他们对未来的期望

Marketing Essay 代写: 丰田案例研究

Toyota is a world renowned name, a brand dominating in the automotive industry, and multinational corporations based in Japan. The company was founded by Kiichiro Toyota at the end of the day in 1937 as a spin-off of his father’s company Toyota Industries to create automobiles. After some ups and downs Toyota started spreading its business around the world; especially when went to produce small size cars at early 70s. It became popular in USA as well as in Europe established its supremacy in automotive business as it offered car in reasonable price. In 1982, Toyota Motor Co. and Toyota Motor Sales in a single company are merged into Toyota Motor Corporation. According to the annual report 2010, with a severe business climate, vehicles are sold around 7,237,000 units, improving revenue by 1,690 billion yen. In 21st century, except producing vehicles Toyota runs a number of non-automotive operations such financial services for purchasing and leasing vehicles, property development, web based vehicle information networks, marine and aerospace businesses. It is listed on all Japanese stock exchanges as well as New York and London stock exchange.

While Toyota remains one of the world’s largest automakers, like other organizations, it continues to critical business challenges. This could lead to development of the Toyota production system and the Earth Charter, which will help to address the strategic problems and Toyota foundation for rebuilding. Application of the Toyota production system requires an incredible amount of detailed planning and control. With the development of this system, consumers can identify the identity of reliability that Toyota has to offer in their products. By applying the Toyota Production System in action, it is suggested that Toyota should create relationships with customers to meet customer needs promoting Toyota products. This will reduce the demand and sales offered by other competitors. Development of the Toyota Earth Charter is to assist in environmental impact reduction. Using this model, there are two advantages to society may arise, increase sales and reduce environmental pollution. Result was above expectations in May Toyota, but as profitable as now, Toyota has to maintain focus on a hybrid market sector to meet their expectations for the future

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